Red CrossGold Draw, 40th anniversary · Draw and anniversary gala

The Red Cross Gold Draw (Sorteo de Oro) came to Palma for the first time in its history, and did so in the year of its 40th anniversary. The event was held in the auditorium of the Palma Congress Centre (Palacio de Congresos), with the audience in the stalls and the draw taking place live on stage.

We took care of the concept and creative direction, the logistics and the technical infrastructure. The hall was lit red, the colour of the organisation, and we placed a large screen on stage. The slogan of the edition, “Hacer que las cosas cambien no es cuestión de suerte” (making things change is not a matter of luck), appeared on screen and was also projected on the floor in front of the stage.

The transparent drums were placed to one side of the stage and a group of children in uniform called out the numbers. Between blocks there was a musical performance, with the stage switched to purple tones. A mural was also prepared for the event, bringing together the tickets of this edition under the same slogan.