Panasonic Convention 2018Panasonic Convention 2018 and 100th anniversary · Gala dinner

From 12 to 16 February 2018, Panasonic held the Panasonic Convention 2018 in Palma, combined with its 100th anniversary. It brought together 2,000 participants from 40 countries, 200 of them press, in a back-to-back format with three-day events. The plenary sessions and the product exhibition took place at the Palau de Congressos de Palma, and the three gala dinners at Pueblo Español, the 6,365 m² open-air museum that reproduces buildings, squares and streets from different Spanish cities.

For the dinners we created a made-to-measure show that mixed opera, flamenco and jazz. Bizet’s Carmen crossed paths with pop and blues rhythms and with flamenco music and dance, with a flamenco dancer on stage and live musicians on piano, double bass and saxophone.

The light in the hall, filled with round tables, changed with each part of the evening. The flamenco number, for example, was staged with the stage and walls in red. Above the stage we hung a truss structure and placed a central screen, with more screens at the sides of the hall. Gobos covered the walls. Sound, light and video were controlled from a technical position at the back of the room, with our team at the desks.