UpfieldInternational convention

Upfield is the plant-based food company behind margarine and spread brands such as Flora and Blue Band. It operates in 95 countries, and its international convention was held at the Palma Congress Centre (Palacio de Congresos).

In the main room everything revolved around the brand’s green. The stage, carpeted in green, had at the back a front with the Upfield logo between two LED screens, and on the platform white armchairs for the talks. At one side we placed a moss wall with the group’s brands framed on it, among them Flora, Rama, Blue Band, ProActiv and Country Crock. Wooden crates and potted plants accompanied the stage. The audience sat at round tables in the same room.

Separately, an exhibition area was set up with counters under the slogan “From plants, to seed, to oils…”, graphic panels, roll-ups and a wall of yellow flowers with the Upfield logo.